TUUH
A Fragrance That
Feels Like You
Most perfumes are sold by their notes. TUUH is built around something deeper: identity.
We believe the fragrance you wear should not simply smell good. It should feel like you — or the version of you the world gets to experience.
That is why we created TUUH.
We Ask
Better Questions
Instead of asking, “Do you like woody or floral fragrances?” we ask better questions.
Who Are You?
Your personality defines your presence.
How Do You Want To Feel?
Your mood shapes your fragrance.
What Do You Want People To Remember?
Your presence leaves a lasting impression.
Fragrance,
Built Around Identity
Our collection is built around 26 distinct identities — The Hermit, The Modern Philosopher, The Rebel, The Smooth Talker, I Choose Us, The Scent of Victory, and many more.
Each identity represents a different personality, mood, ambition, emotion, or presence.
Behind every fragrance is a carefully selected scent profile. You don't need to understand perfume. You simply need to understand yourself.
There is a TUUH that speaks your language.
Find The TUUH
That Feels Like You
Not sure which fragrance represents you? Our TUUH Fragrance Finder helps you discover your match through your personality, preferences, mood, and the kind of presence you want to create.
Find Your TUUH →
More Than A Fragrance
The way you walked into a room.
The feeling you left behind.
The memory someone carries with them.
Long after you've gone.
Harsh Khatri
TUUH is more than a brand to me. It's a reflection of a belief that fragrance should be personal, meaningful, and deeply connected to who you are.
Every TUUH identity was created with the idea that your fragrance should say something about you — even before you say a word.
Thank you for being a part of this journey.